Privacy

Analytics. Page views are counted with Vercel Web Analytics, which sets no cookies and does not identify individual visitors. If you allow it in the cookie banner, Google Analytics also runs, to show which essays people read. Until you allow it, nothing is sent to Google.

Newsletter. If you subscribe, your email address is stored so the monthly letter can be sent to you. It is not shared or sold. To be removed, write to noel@upstrategylab.com and the address is deleted.

Hosting. The site runs on Vercel. Content and subscriber addresses are stored in a Supabase database in Stockholm (eu-north-1).

Cookies

Your choice is stored in your browser for 180 days. You can change it at any time with cookie settings. The table below is generated by scanning this site and lists every cookie it sets.